Featured in The Emerging Designer

May 05, 2019

Studio Remod Reinvents Jewelry with BYOJ Makeover Concept

Studio ReMod Jewelry Customization .png
Studio Remod Jewelry Customization 001.png

The dusty necklace, family heirloom or impulse jewelry piece that sits in a drawer. Seohee Koh wants to give those pieces a new life with the launch of her second brand Studio Remod. The Bring Your Own Jewelry (BYOJ) concept allows customers to co-create with her to develop a one-of-a-kind, artfully created treasure.

Koh’s experience in the jewelry industry spans over a decade including a career at Tiffany & Co, Van Cleef and Arpels, along with private clients that led her to start her own fine and custom brand S/H KOH in 2015 that focuses on 20th century art and architecture. Even with a focus on this brand, she knew there was a bigger opportunity after consistent requests for custom and redesign services.

The goal is to make the process simple. To get started, clients upload a photo of their jewelry and a photo of what they want. This leads to a consultation to learn about design options. From here, clients mail in their old jewelry and will receive 3 design sketches along with estimated prices.

For Koh, the end results is always rewarding when they both see a new product. It truly becomes a marriage in finding a way to balance their design needs and putting her aesthetic forward to guide them properly.

As a designer, your aesthetic in everything that’s involved around any type of design. Especially as a jewelry designer, even when I’m listening to the customer’s design and material preferences, it’s my job to lead them to the right direction with a strong aesthetic.

Studio Remod 003.png

Studio ReMod 004.png

From a business standpoint, this model made sense due to a consumer demand for online custom services, potential consumer reach and technology resources available.

Learn more about Studio Remod.



Leave a comment

Comments will be approved before showing up.